THE PLAN COFFEE ROASTER

Coffee roastery in Al Kharj, Saudi Arabia, carrying a fresh brand identity built around shades of blue blended with natural wood tones. The aim is to create a warm yet vibrant atmosphere. The space is imagined as a morning spot, inspired by the idea of "plan your day." From the moment customers walk in, natural sunlight is part of the experience, setting an uplifting tone for the day ahead. The layered palette of blues paired with wood creates a balance of calm and clarity, supporting focus, planning, and a positive start. The result is a distinct identity that feels both welcoming and purposeful.